Web Design Classifieds

Ready to land web design clients with ease and confidently charge what you’re worth? (Did someone say four-figure projects?)

  Enroll in Course

You see a bunch of businesses in need of new websites but getting them to see you as a legitimate web designer worth more than $500 has been a struggle.

Well hey, I see you and your talent! It’s time leads did, too.

It’s time you finally stop making minimum wage and start charging for the value you bring your clients.

Sound like a plan? Awesome, keep reading!


Does this sound familiar to you?

Some months you’re working from dawn to dusk because you took on so many projects.

Some of those projects aren’t even in your zone of genius, web design, because your bills don’t pay themselves!

You’re even building websites for your friend’s new businesses for free because you figure the more experience you have the more you’ll be able to charge.

Other months you’re stalking Facebook groups and freelance websites like it’s your job because you’re in desperate need for a new client.

When your friends ask if you want to join them for a girl’s night you cringe because a) you can’t afford it and b) you have a prior date scheduled with your computer.

At this point you need a miracle. Like a $5,000 project or two $2,500 projects and fast. (Isn’t that the dream.)

You know you provide $2,500 worth of value (hell, you feel you’re on your way to providing $5,000 worth of value if only you had the confidence and knew how to message it) but the thought of sending a proposal with that price tag on it makes you sweat.

What if the lead says no? You REALLY need to get paid.


Imagine how you’ll feel and what you’ll be able to do once you’re confidently quoting and landing four-figure web design projects.

You’ll finally have more free time all while making more money.


You want your web design business to support you and the lifestyle you desire but these thoughts keep creeping into your mind…

“How do I juggle multiple projects at once?”

“What is the best way to work through a project from start to finish?”

“How should I package AND price my services?”

“Leads don’t seem to see the value I can provide them, how do I change that?”

“How do I get leads to say ‘sign me up!’ and pay a deposit on the sales call?”


I’ve been where you are right now. I had all those same questions.

I know how confusing it is to look at other web designer’s packages and prices when trying to develop your own.

I know that without a clear idea of how you’re different from your web designer peers, it can be really hard to land clients.

I know that without set processes in place, juggling multiple projects at once is near impossible.

And I know that sales calls are intimidating and hearing “no” at the end can be a major blow to your confidence.

It took me over a year to figure out how to actually make money from my web design business.

And I want to show you how you can have a profitable web design business way sooner than that.


That’s why I created Web Design Classifieds!

A course for web designers who want to design high-converting websites and finally charge what you’re worth.

"Web Design Classifieds is an A-Z course on how to run an effective web design business!

While I had been in the industry for some years, I felt like my client process was disjointed and not nearly as professional as it could have been.

Kristen's information helped me see where I could refine my process and offer a more seamless project for my clients. Her expertise in sales and converting body copy have helped me think about positioning of my own business. Her tips helped me build confidence in the fact that I do indeed offer a high value service, and should charge accordingly!

I think this course is perfect for those looking to get into the web design field - it will help you start off with the most professional process you can. I also feel like it is perfect for people like me - someone already in the biz but looking to upgrade my value and raise my prices.

Thank you Kristen for this fabulous course!"

- Lindsay Jo Crenshaw, Lindsay Jo Designs


Here's what's included...

6 Web Design Classifieds Modules

7+ Hours of Video

26 Workbooks, Cheatsheets, and Checklists

Sales Call Swipe Copy

Private Facebook Community

12 Recommended Tools

4 Bonus Modules


Module One: Psychology of Color: Increasing Attraction

  • -How brand colors unconsciously effect and attract website visitors
  • -The most important color in a color palette (that a majority of people forget about)
  • -The quickest way to develop color palettes that your client’s love

Module Two: Psychology of Copy: Increasing Authority

  • -The foolproof 7 step process to writing website copy that engages website visitors and increases your authority
  • -Simple strategies to turn basic copy to converting copy
  • -Submit your website copy for review to make sure your website is set up to convert

Module Three: Psychology of Design: Increasing Your Influence

  • -How design can influence website visitors to take action
  • -Where to place your services so they sell
  • -The quickest way to make a lead say “no” and how to avoid that

Module Four: Workflows for Better Time Management and Client Results

  • -My proven workflow method for better time management and client results
  • -How setting deadlines (or not setting deadlines) can hurt you
  • -The best tools and tech for a seamless workflow

Module Five: Packaging and Pricing Your Services for Success

  • -Packaging your services so they sell with ease
  • -How to determine your pricing and feel confident about sending high-priced quotes to your leads
  • -Simple strategies for showing your pricing on your website

Module Six: Marketing and Effective Sales Calls

  • -The 5 types of marketing content you need and how to modify them for different platforms
  • -How to screen leads to make sure you only have sales calls with people who are ready to invest in your services
  • -Common objections you’ll hear on sales calls and how to overcome them

Including these bonuses...

Pricing Psychology: Decreasing Hesitancy

How to Create a Referral Program that Generates Leads Without Having to Do More Work

The Ultimate Pre and Post Design Checklist to Make Sure You Don’t Miss a Step

What You Must Have in Your Contract for Positive Working Relations (+ to Make Sure Your Butt is Covered!)

Plus receive copies of all the documents I use in my business:

The Ultimate Content Collection Document

Asana Workflow Template

Website Wireframe Template

Creating Your Packages Spreadsheet

Sales Call Script

Common Objections Guide


You could pay well over $5,000 for 1:1 coaching that ISN’T specific to web design but just teaches you generic business strategies.

Or you could join me in Web Design Classifieds to learn the tools and strategies you need to take your web design business to the next level.

"Kristen is AWESOME. There is SO much value in this course, it's unbelievable.

I was able to confidently double my pricing, and I've booked my first client already at my new increased rate. The step by step modules were priceless in helping me level up my business.

I will forever be thankful for Kristen, and her amazing course content in Web Design Classifieds. Thank you Kristen!!"

- Lindsey Sitzman, Blk Wtr Web Design

Get started now!

"I was struggling to keep my processes in order and was disorganized, which ended up being more stressful for me in the end. After this course, I was able to set up my packages, processes and more. This allowed me to attract NEW clients and I felt more confident in my business. The swipe files were AMAZING, I would recommend this course 1000 times."

- Shannon Menard, Shannon Menard Designs


What happens when you sign up?

Sign Up for the Course

Receive Instant Access to the Material

Request to Join the Private Facebook Community


Plus, access to the students only Facebook community to get all your questions answered by me, Kristen!

Your Instructor

Kristen Ellis
Kristen Ellis

I’m a WordPress expert with two college degrees in psychology and fashion merchandising management and a background in eCommerce.

After realizing that being a psychologist wasn’t the right career path for me, I found myself working in the eCommerce industry for about 5 years.

During my time in the corporate world, I ran tests on websites to learn about things like…

  • The percentage of people who see the 2nd and 3rd slides in a rotating banner
  • What types of copy make people click on a button
  • How far down a page people are willing to scroll on desktop versus mobile

With each test, I learned a bit more about the consumer mind and what takes an ordinary website to the next level. The fact that consumers unconsciously purchase specific products because of where they’re placed on a website (or store shelf) and shoppers browse websites (or walk through stores) in a specific way without thinking fascinates me!

Now I design high-converting websites for small business owners and entrepreneurs and teach other web designers how to do the same.

Let’s get started!


This course is for you if…

You know how to design and build websites and maybe even have a project or two under your belt.

You’re ready to put in the work now to develop your packages and processes so you can do less work later.

You want to stop charging low fees and start confidently sending four-figure proposals.

You are serious about growing a web design business that supports your lifestyle.

This course is NOT for you if…

You don’t yet have the skills to design and build websites.

You aren’t willing to put in the work needed to have foolproof packages and processes.

You’re OK with only landing low-paying clients.

Not sure? Send me an email at [email protected] and I’ll help you figure out if it’s the right course for you!

"At first, I was a bit hesitant to sign up for the course, since at the same time there were other web design programs also offering similar solutions to what I was looking for. However, the Web Design Classifieds stood out for me because the program offered more than just managing my web design business. It included modules that covered developing converting copy for client websites, color & design psychology, and so much more.

I'm so glad I took the decision to sign up because it's made me a more organized and confident web designer who has all the tools to manage a successful web design business. I've also increased my prices because I now see the value I offer to my clients and the potential results they will DEFINITELY achieve in their business.

Kristen has a detailed, dig-deep approach which makes it easy to follow and implement. She's open to sharing everything she implements in her own business, which is exactly what every newbie (like me) needs to know.

I recommend the course to anyone looking to streamline their web design business and make it more profitable."

- Desiree Silveira, Desiree Silveira Designs


“I really DON’T have the time to take an online course right now…”

I get it! But imagine what your life could be like in 3 months, 2 months, 4 short weeks if you start TODAY.

Bye, bye $500 proposals and helloooo 4-figure projects!

Don’t wait another 3 to 6 months for the course to open again.

Plus, you get lifetime access to the course so you can watch a video a day if you need more time!

Did I also mention more than 75% of the videos can be watched in 15 minutes or less? You can easily squeeze in one video while you’re eating lunch. (You are taking a lunch break, right?!)

Starting today will allow you to…

Design high-converting websites that are easily worth 4-figures and provide a lifetime of value to your clients.

Develop solid packages your leads won’t want to say no to!

Understand how to price your packages in a way that makes sense. And combat that icky feeling you have when your prices feel too high!

Have effective sales calls that end in, “hell yes, sign me up!” Plus get that deposit to secure their start date on the phone, right then and there. No more being ghosted!

Write marketing material that attracts your ideal audience.

Feel like a million bucks because your confidence has never been better!


You can either continue on with how things are going, having no free time and charging way too little or you can invest in yourself and your business today so you can stop being referred to as the workaholic friend and double your prices.

Get started now!


“I can’t afford it…”

I bet you’ve heard this from your leads before, am I right?

Let me break it down for you!

I have students who have been able to double their web design packages after going through Web Design Classifieds.

The course helped them develop the confidence and understand how to market themselves to leads and because of that they easily and quickly made back the investment in the course.

(P.S. Inside the course you’ll learn how to overcome 6 common objections leads love to tell you on sales calls.)


7 Day Money Back Guarantee

I have complete confidence in Web Design Classifieds and because of that I have a 7 day money back guarantee!

Take up to 7 days to start going through the videos and workbooks. If within the 7 days you decide the course isn’t right for you, just request a refund.

But know you HAVE to put in the effort. This course doesn’t magically double your prices or land you clients. You have to put in the work to see real results.

Frequently Asked Questions

When does the course start and finish?
The course starts immediately after you’ve purchased! Once your payment has been processed you’ll receive an email to access the course materials. You can dive in right away, start tomorrow, or start whenever you have a spare 15 minutes. This is a self-paced course so the course ends whenever you finish the content.
How long do I have access to the materials?
You have lifetime access to the course material. This also means you get any updates or additions I make to the course for $0 extra dollars!
What is the time commitment per week?
Since this is a self-paced course, there aren’t any set time commitments. 75% of the videos are less than 15 minutes long . If you watch one video per day you will finish the course in just a few short weeks. Of course, you can always watch more than one video per day! Or less. It’s based on your needs and your availability!
Do I have to go through the course materials in a specific order?
You can go through the modules in any order. However, going through the course materials in the way they are set up will provide you with the best outcome.
Do I need to invest in anything else if I take this course?
Throughout the course I recommend different tools and tech that will help you in your web design business. Some are free and others are paid. You do not need to invest in any of the paid tools in order to grow your web design business. I do try to provide you with free tools to use in place of the paid tools when I can.
Do I get 1-on-1 access to you?
This course does not include 1:1 coaching with me. However, I’m always in the private Facebook community answering questions and providing support.
Can I email message you with questions?
If you have questions about whether this course is right for you, absolutely! Send an email to [email protected] and I’ll be glad to answer your questions and help you determine whether this course is a good fit. If you have questions throughout the course, the best place to ask those are in the private Facebook group.
Will the course be advanced enough for me?
I’ve had students go through this course who have been in the web design industry for years and they have found the information in this course to be highly valuable. They have learned how to streamline their process and see the value they provide so they can confidently increase their prices.
I’m new to web design, am I ready for this?
If you haven’t quite learned the skills to design and build a website, this course isn’t for you. This course does not teach you how to design and build a website but teaches the strategies to grow and scale your web design business. If you do have the skills to design and build a website, have a project or two under your belt, then yes you’re ready for this!
I’m nervous to make the investment.
I completely understand! That’s why I offer a 7 day money back guarantee. Take up to 7 days to start going through the videos and workbooks. If within the 7 days you decide the course isn’t right for you, just request a refund. But know you HAVE to put in the effort. This course doesn’t magically double your prices or land you clients. You have to put in the work to see real results.
Can I sign up anytime?
Nope! I like to pay complete attention to my students and because of that the course is not open for enrollment year round. Once the enrollment period is closed, you won’t have a chance to enroll until the course is opened again.
What is your refund policy?
I offer a 7 day money back guarantee. Take up to 7 days to start going through the videos and workbooks. If within the 7 days you decide the course isn’t right for you, just request a refund. But know you HAVE to put in the effort. This course doesn’t magically double your prices or land you clients. You have to put in the work to see real results. After the 7 days is up, you will no longer be eligible for a refund.
What currency is the course fee in?
The course fee is in US dollars (USD).

Get started now!